Package Design

Package Design

Brand positioning and market research

Brand analysis: Understanding the brand story, core values, color preferences, and font style.
Target market: Research the age, gender, consumption habits, and aesthetic preferences of target consumers.
Competitive analysis: Analyze competitors' packaging designs to identify differentiation points.

Packaging style design

Appearance Design

Color selection: According to the brand color guide, choose color combinations that can attract target customers.
Graphics and patterns: Design or select graphic elements that convey product characteristics and brand image.
Font design: Choose fonts that match the brand image to ensure readability and aesthetics.
Material selection: Consider environmental protection, cost, protection, and tactile sensation, such as paper, plastic, glass, metal, etc.

Structural Design

Shape and size: Design appropriate packaging shapes based on the product form to ensure stability and ease of carrying.
Window design: If applicable, windows can be designed to allow consumers to visually see the product.
Usability: Ensure that the packaging is easy to open and reseal (if applicable).

Additional Features

Anti counterfeiting label: Add anti-counterfeiting elements to protect the brand from counterfeit and inferior products.
Interactive elements: such as AR scanning experience, QR code linking to product stories or promotional activities, etc.
Sustainability: Using recyclable or biodegradable materials to reduce environmental impact.

Provide multiple packaging specifications

Single item packaging

Suitable for retail sales, convenient for consumers to purchase and use directly.

 

Single item packaging

Suitable for retail sales, convenient for consumers to purchase and use directly.

 

Multi piece set

Design a set packaging that includes multiple products for holiday promotions or family wear needs.

Multi piece set

Design a set packaging that includes multiple products for holiday promotions or family wear needs.

Gift Packaging

 Provides exquisite gift packaging options, suitable for gifting.

 

 

Gift Packaging

 Provides exquisite gift packaging options, suitable for gifting.

 

 

Portable packaging

With a compact design, it is easy to carry for travel or daily use.

Portable packaging

With a compact design, it is easy to carry for travel or daily use.

Batch packaging

Design economical and practical batch packaging solutions for wholesale or large orders.

Batch packaging

Design economical and practical batch packaging solutions for wholesale or large orders.

Package Design

Testing and Feedback

Prototype production: Make a small number of samples for testing.
Market research: Collect consumer feedback through questionnaire surveys, user interviews, and other methods.
Optimization and adjustment: Adjust the design based on feedback to ensure that the final solution meets market demand.